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Research and Surveys

Research Study 2017: All-Employee Share Plans & Millennials

horizontal millennials
Millennials (those born from 1980 to 2000) currently form 27% of the UK workforce. By 2020, this is projected to rise to 57% (source: Kings Fund). We know that this generational cohort faces ever-greater demands on their finances such as paying off debt from studies including credit cards and unsecured debt, the rising cost of living, renting, getting onto the property ladder, saving for retirement...the list goes on. We know that this generation is 'digitally native' which has significant implications for how they want to work and communicate.

Despite all-employee share plans' convenience as a savings vehicle and their potential to generate significant financial gains for participants, we also typically see significantly lower take-up of all-employee plans by Millennials compared to their colleagues in older generational cohorts.

Failure to engage the rapidly growing workplace Millennials population on share plans could have existential consequences for the share plans industry. This failure would also have an adverse impact on Millennials, depriving them of a valuable and practical means of improving their financial wellbeing.

The greater the number of non-participating Millennials ascending to decision-making roles in the corporate world, the less likely they will be to operate all-employee share plans in the companies that they run, not having known or experienced the benefits that these plans can offer.

We can hypothesis as to the reasons why Millennials don't participate in share plans to the same extent as their older colleagues, but wouldn't it be better to actually ask the question directly?

Click here to find out more about the study Our research study

All ProShare members will receive a free copy of the research findings.
Capita Asset Services
Link Asset Services