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ProShare was founded in 1992 by HM Treasury, the London Stock Exchange and a consortium of major companies to "Promote responsible share based investment, including employee share ownership, primarily through education and research."

The organisation was originally dedicated to promoting wider share ownership, specifically through support of Employee Share Ownership and Private Investor education. In 2003 the Investment clubs were sold to Digital Look. On the financial education front, ProShare developed the ifs Student Investor Challenge. 

ProShare was acquired by the ifs School of Finance in March 2005. in August 2013, ifs School of Finance was granted University College title by the Department for Business, Innovation and Skills (BIS) and in 2016 became The London Institute of Banking and Finance 

ProShare celebrated their 20th Anniversary in September 2012 with a reception at Westminster.

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