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ProShare's Top 10 Tips

ProShare strives to promote best practice throughout the Employee Share Ownership industry and you may find these tips useful in promoting your own or your clients share schemes.

  1. Brand your scheme
    Give your Share scheme an identity every employee will recognise, whether you choose serious or cartoon themes make the scheme instantly recognisable.
  2. Be crystal clear
    Ensure everything is in plain English - then every employee will understand. You may wish to consider getting the Plain English Campaign (PEC) Crystal Mark on your documentation.
  3. Operate a Helpline
    Employees love the friendly helpful voice at the end of the phone line
  4. Aim for online procedures
    Online enrolment increases take-up, on-line exercise simplifies maturity
  5. Recruit Sharesave Heroes
    Find real employees for whom Sharesave has proved a benefit and use them in your communication material - they will help promote the scheme to the hard-core Sharesave detractors
  6. Employee Surveys
    Find out why your employees join your scheme and why they don't - then target the don'ts
  7. Visible Share Price
    Put your daily share price on the home page of your Intranet and e-mail rises in share price as widely as you can - generate interest in your share price
  8. Cascade to Line Management
    Your Managers will become "Ambassadors" for your scheme
  9. Aim for maximum tax benefits
    Ensure the 90-day ISA transfer period after maturity covers two tax years and consequently double the benefit
  10. Go out and meet your employees
    See them in their workplace and never underestimate their financial acumen

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